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Life on the Move

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The real estate business is, above all, a people business. Behind every property sold, there is a story, a major decision, and often, a lifelong dream.

My day doesn’t always start the same way, and that says a lot about who I am as a professional. Rather than rigid routines or fixed schedules, what truly guides my work are the people I meet and the processes I manage.

Every client has different needs, and every property requires its own unique approach. That is why a large part of my time is dedicated to direct contact: viewings, meetings, conversations, and close follow-up on every step. I don’t believe in standard solutions or automatic formulas. I believe in presence, availability, and real involvement.

Over the years, I have built my career on a foundation of trust. A significant portion of the clients I work with come to me through recommendations. More than just one-off deals, I have focused on building lasting relationships, many of which have moved beyond the professional sphere to become true personal connections.

There is also constant work behind the scenes: monitoring the market, analyzing trends, and staying continuously updated to ensure that every client makes informed, safe decisions tailored to their reality.

Being a real estate consultant is not about selling houses. It is about understanding expectations, managing emotions, and being there during moments that are often turning points in the lives of those who trust me.

I am not driven by numbers, rankings, or statistics. I don't know exactly how many houses I have sold or how many clients I have had. These metrics don’t move me. What truly motivates me is the process, the contact, the relationship, the guidance, and (ultimately) the satisfaction of knowing I helped someone find the right home for their life.

In the end, more than properties, I work with people. And the trust they place in me is something I value (and strive to earn) every single day.

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Professional Values

I have learned that success in real estate is not built on results alone, but above all on reputation, integrity, and trust. The principles that guide my work and that of my team at Predimed Raínha are simple, yet absolutely non-negotiable:

Commitment to the customer

Every client receives total dedication, whether selling or buying a property.

Total transparency

I believe that important decisions must be made based on clear and truthful information.

Professional responsibility

Representing a client means defending their interests with professionalism and rigor.

Long-term trust relationships

The goal should not be limited to closing a deal. It must extend to building lasting relationships based on respect and credibility.

Service excellence

We constantly strive to improve our working methods and the quality of the guidance we provide.

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Commitment
to the customer

Every client receives total dedication, whether selling or buying a property.

Professional responsibility

Representing a client means defending their interests with professionalism and rigor.

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Total
transparency

I believe that important decisions must be made based on clear and truthful information.

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Professional
responsilbility

Every transaction demands the highest level of competence, diligence, and accountability.

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Long-term trust relationships

The goal should not be limited to closing a deal. It must extend to building lasting relationships based on respect and credibility.

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Service
excellence

We constantly strive to improve our working methods and the quality of the guidance we provide.

Every property represents far more than a transaction.

It represents a significant moment in someone’s life.

Code of Ethics

The real estate industry demands a high sense of responsibility and integrity. For this reason, I adhere to a set of ethical principles that guide all my professional decisions.

  • Integrity: Always acting with honesty, respect, and transparency in all professional relationships.

  • Confidentiality: Guaranteeing total discretion regarding any information shared by clients.

  • Professional Rigor: Ensuring that all processes are conducted with seriousness, legal compliance, and attention to detail.

  • Protection of Client Interests: Representing each client with loyalty, always seeking the best solution for their specific situation.

  • Respect for the Market and Colleagues: Promoting professional relationships based on respect, cooperation, and ethics.

Trust is the most important asset in this profession. Therefore, every decision I make is based on these principles.

National Association
of REALTORS®

Being a REALTOR®, as a real estate consultant, is not just a title; it is a protected professional designation that implies a commitment to the highest standards of ethics and practice in the industry.

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What does it mean to be a REALTOR®?
A REALTOR® is a real estate professional who is a member of the National Association of REALTORS® (NAR), the largest real estate association in the world.
Being a REALTOR® means working with a clear commitment: acting with ethics, transparency, and a total focus on the client, following internationally recognized standards.
This status distinguishes a REALTOR® from a regular real estate agent because it implies:

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1

Commitment to a
Strict Code of Ethics

REALTORS® adhere to a mandatory Code of Ethics that goes beyond standard legal requirements. It is based on principles such as honesty, transparency, protection of client interests, confidentiality, cooperation among professionals, and market responsibility.

2

Credibility and International Recognition

The term REALTOR® is recognized globally and is associated with professionalism, continuous training, and high standards of service. This is especially relevant in markets with international clients (such as the "Silver Coast" (West) region of Portugal).

3

Constant Training and Updates

NAR members have access to specialized training, certifications, and international best practices, among others. This translates into more informed and strategic guidance for the client.

4

Global Professional Network

A REALTOR® is part of an international network of professionals, which facilitates partnerships, client referrals, and access to opportunities beyond the local market.

Read the full Code of Ethics and Standards of Practice of the National Association of REALTORS® here (Portuguese).

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Press

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Business Portugal Magazine | Premium Edition 2024

"Over the last two years, Predimed Rainha has established itself as one of the most dynamic real estate agencies in Caldas da Rainha, standing out through its combination of client proximity, professional ethics, and strategic vision. Leading this project is Pedro Mendes da Silva, a passionate entrepreneur who has transformed challenges into opportunities, creating a brand that stands out in a highly competitive market."

Professional journey

1995 - 1999

Rodgás (GALP fuel pumps)

Front Desk Representative

Administrative Assistant

Professional journey

1999 - 2002

Lavazza Group - Sogefran SA

Office Assistant / Courier

Inventory Manager

Professional journey

2002 - 2003

Betecna Betão Pronto, SA

Credit Controller

Professional journey

2003 - 2004

Sportland "Terrapura"

Sales Representative

Professional journey

2004 - 2007

Letimos, SA (Vodafone)

Sales Representative

Professional journey

2007 - 2008

Somitel (Vodafone)

Regional Sales Manager

Professional journey

Vodafone Portugal

Sales Representative

Professional journey

2010 - 2013

Novaelectrolis

Sales Representative

Professional journey

2013 - 2014

MCS/Protecsegur

Sales Representative

Professional journey

2014 - 2018

TOPcasas Silver Coast Estate Agents

Real Estate Consultant

Professional journey

2019 - Presente

Keyon

Owner, Manager and Real Estate Consultant

Professional journey

2019 - 2022

Cityground

Managing Partner and Real Estate Consultant

Professional journey

2022 - Today

Predimed Raínha

CEO, Broker e REALTOR®

Professional journey

2025 - Today

API Portugal

Regional Director | Lisbon and Tagus Valley

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